Who We Are
ENAW Entertainment is a US-based artist booking agency and concert promoter bridging the gap between North American artists and Sub-Saharan African audiences. We specialize in connecting iconic musicians and celebrities with music promoters and fans across Angola, Cameroon, Congo, Côte d'Ivoire, Democratic Republic of Congo, Equatorial Guinea, Gabon, Rwanda, Senegal, and Togo.
What We Do
ENAW Entertainment produces diverse entertainment experiences throughout Sub-Saharan Africa, including:
Live Concerts
Bringing North American artists directly to African audiences
Music Festivals
Curating multi-artist experiences that celebrate musical diversity
Music Award Ceremonies
Recognizing and honoring artistic achievement and cultural impact
As a startup, we focus on driving cultural impact, enhancing audience satisfaction, and expanding the reach of North American artists and celebrities into new markets. Through innovation, professionalism, and collaboration, we create meaningful experiences for both performers and fans.
Our Vision
To be the most trustworthy partner for North American artists and celebrities seeking to connect with Sub-Saharan African audiences. We envision a future where fans across the region have regular access to unforgettable, fan-friendly music events featuring the artists they love—creating opportunities for cultural exchange and shared experiences that transcend borders.
Our Team
At ENAW Entertainment, we understand that every event is unique. We provide unbiased, expert recommendations to help you find the perfect North American musician or celebrity for your African-based event-whether it's a festival, concert, corporate gathering, private celebration, or special occasion.
With our deep knowledge of the US music industry and extensive network, we can book any North American artist or celebrity for your event. As your single, reliable point of contact, we eliminate the need to reach out to multiple agencies. We handle availability checks, booking fees, and negotiations with efficiency and transparency, always focused on delivering exceptional customer service.
Leadership
Dr. Antoine Waldrys ENGOHANG NZE is a Managing Director and media pioneer with a pivotable influence in the African and American music sectors. As bridge between the African and American entertainment landscapes, Dr. Antoine Waldrys ENGOHANG Nze brings over 20 years of strategic leadership to the global music industry. Holding a Doctorate in Strategic Human Resources Management and a Master of Laws, Dr. ENGOHANG Nze combines academic rigor with unparalleled boots-on-the-ground experience.
Widely recognized as a pioneer in African media, he revolutionized hip-hop’s cultural footprint in Sub-Saharan Africa as the creator and host of BIG GAME, LA COUR DES GRANDS on RTN TV channel. From 2005 to 2011, his program served as the primary gateway for American hip-hop in over ten French-speaking nations, cementing his status as a trusted authority on international music culture and becoming a household name across sub-Saharan Africa, offering audiences exclusive access to the world’s biggest hip-hop stars long before the era of viral streaming.
With a background rooted in Law and a Doctorate in Strategic HR, Dr. Antoine Waldrys ENGOHANG NZE is more than just a media veteran; he is an architect of cultural exchange. Whether he is backstage at the Essence Festival (New Orleans) or evaluating the latest trends at Austin City Limits (Austin), his eye for talent and industry trajectory is unmatched.
Based in the US, Dr. ENGOHANG Nze leverages his deep industry roots and presence at premier festivals, from Friend & Lovers (Las Vegas), South by Southwest (Austin, Texas), to Rolling Loud (Miami and Los Angeles), Essence festival (New Orleans) to curate world-class musical experiences and provide strategic insight into the evolution of global entertainment.
His deep immersion in the American festival circuit, with his status as a respected public figure in Africa, allows him to offer unparalleled access and insights.
Jean Anicet Ngadi, aka Mickael Anicet
Regional Representative for Sub-Saharan Africa
Jean Anicet Ngadi (also known as Michael Anicet)
Michael Anicet is a distinguished cultural architect and strategic director with over 34 years of experience at the intersection of the African and international entertainment industries.
As an award-winning choreographer and a high-level government advisor, he possesses the rare dual expertise of creative mastery and administrative leadership required to scale ENAW Entertainment’s operations across Sub-Saharan Africa.
His appointment as an UNAIDS Ambassador and his role as a key resource person for the European Union highlights his capacity for international cooperation and large-scale project management.
His career is defined by high-stakes execution on the world stage:
- Operational Excellence: Selected by the Confederation of African Football (CAF) to direct and choreograph the opening and closing ceremonies for the 2012 Africa Cup of Nations (AFCON), managing massive logistics and diverse talent pools.
- Market Insight: As the founder of Victory Events and Secretary General of the first European Union-backed Cultural Incubator (Iboga Think Tank), he has built the infrastructure necessary to discover and monetize talent within the African creative economy.
- US-Africa Synergy: Known globally as the “Best Michael Jackson of Sub-Saharan Africa” (awarded in Dubai, 2011), Anicet has spent decades bridging American pop culture with African traditional arts, making him uniquely qualified to lead a U.S.-based company’s expansion into the continent.
Innovation and Impact
A visionary social entrepreneur, Anicet founded Gabon’s first dance academy for the deaf and hard of hearing, demonstrating a commitment to Inclusive Entertainment and Corporate Social Responsibility (CSR). His career, documented in the biography Virtuose de la Danse, reflects a leader who does not just follow trends but creates the cultural movements that define the Sub-Saharan market.